Eye-Tracking
Eye tracking captures how users visually interact with digital content, including gaze movement and attention patterns. These signals reflect changes in visual effort and interaction comfort over time.
rPPG
rPPG uses standard cameras to extract physiological signals related to digital interaction, without wearables.
Artificial Intelligence
AI combines eye-tracking and rPPG signals to identify meaningful patterns across digital interactions. These insights help products adapt more intelligently to how people use them.
